jo saxton - website refresh project (12ish weeks)
Copywriting, copyediting, simplifying navigation and organization, + light design work
Updated copy on each page to align more clearly and succinctly with what Jo wanted to emphasize most, simplifying and clarifying her “About Me” information and offerings
Slimmed down information and pages to make who she is and what she’s about more concise
Adjusted navigation and re-organized layout to be more user-centric
Built out event information and forms to help guide visitors through frequently asked questions and requests
Designed/updated graphics and PDFs as needed utilizing previous branding guidelines
